You may have noticed the abundance of apps scattered across the Internet, many claiming to simplify and streamline social media management for your business.
Since different platforms require different ways of thinking—Facebook posts are longer than those for Twitter, which have a different voice than LinkedIn status updates —there’s no real cut and paste. We have, however, put together this toolkit to help you create better content, faster. Bookmark this Online Marketing Toolkit for templates, tips and tools that you can use over and over again to enrich your social media accounts, your business blog and even your company website.
You may have noticed the abundance of apps scattered across the Internet, many claiming to simplify and streamline social media management for your business.
Since different platforms require different ways of thinking—Facebook posts are longer than those for Twitter, which have a different voice than LinkedIn status updates —there’s no real cut and paste. We have, however, put together this toolkit to help you create better content, faster. Bookmark this Online Marketing Toolkit for templates, tips and tools that you can use over and over again to enrich your social media accounts, your business blog and even your company website.
Native advertising is growing in popularity and small business owners everywhere need to understand what it is and why it’s beneficial. It is defined by ShareThrough as “a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.” To expand on this, native ads match the visual appearance of the content they are placed in, thus looking and feeling natural. They function naturally and are consistent in behaviour with the native user experience. Read More
Native advertising is growing in popularity and small business owners everywhere need to understand what it is and why it’s beneficial. It is defined by ShareThrough as “a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.” To expand on this, native ads match the visual appearance of the content they are placed in, thus looking and feeling natural. They function naturally and are consistent in behaviour with the native user experience. Continue reading →
In Part 1 of this YaBlog series, we discussed 5 of the top SEO don’ts – stealing content, keyword stuffing, link schemes, content spinning and ad spam. This week, we’re back with 5 more “tips” that, in order to achieve SEO success, we recommend businesses avoid. Read on for great ideas on how to get in good with Google, and get found online. Read More
In Part 1 of this YaBlog series, we discussed 5 of the top SEO don’ts – stealing content, keyword stuffing, link schemes, content spinning and ad spam. This week, we’re back with 5 more “tips” that, in order to achieve SEO success, we recommend businesses avoid. Read on for great ideas on how to get in good with Google, and get found online. Continue reading →
Though YaBlog has spent ample time extolling the virtues of custom, scratch-coded websites, we’re now going to shift gears and focus on the advantages of template-based websites. While a customized site is ideal in most cases, many people simply don’t have the necessary time or budget to devote themselves to the commitment: Trust us when we say that even the “simplest” of custom-build projects can drag out for months on end due to the smallest of communication issues. Using our own Yabsta Site Builder® software as an example, we’ll now take you through the advantages of using a template-based program to build a website for your business:
Though YaBlog has spent ample time extolling the virtues of custom, scratch-coded websites, we’re now going to shift gears and focus on the advantages of template-based websites. While a customized site is ideal in most cases, many people simply don’t have the necessary time or budget to devote themselves to the commitment: Trust us when we say that even the “simplest” of custom-build projects can drag out for months on end due to the smallest of communication issues. Using our own Yabsta Site Builder® software as an example, we’ll now take you through the advantages of using a template-based program to build a website for your business:
While YaBlog has spent a lot of time focusing on pay-per-click (P.P.C.) for Facebook, it’s important to understand the benefits of the same advertising format in a Search Engine Marketing (S.E.M.) capacity. Though the two platforms share the base concept of performance-based billing, they’re different enough in targeting and execution that a compare-and-contrast is warranted when deciding how to best drive traffic to your website. This is mind, I’ll now outline three reasons why you may want to start a Google AdWords S.E.M. campaign today: Read More
While YaBlog has spent a lot of time focusing on pay-per-click (P.P.C.) for Facebook, it’s important to understand the benefits of the same advertising format in a Search Engine Marketing (S.E.M.) capacity. Though the two platforms share the base concept of performance-based billing, they’re different enough in targeting and execution that a compare-and-contrast is warranted when deciding how to best drive traffic to your website. This is mind, I’ll now outline three reasons why you may want to start a Google AdWords S.E.M. campaign today: Continue reading →
Mobile marketing has everyone in a tizzy, and for good reason: it’s incredibly effective. Once an emerging medium, it’s made a snug place for itself in 2014 and is here to stay. Predicted to overtake desktop Internet usage this year, today’s potential customer is almost never more than an arm’s reach away from their smartphone. The mobile landscape is constantly shifting and growing as more and more consumers own (and spend quite a bit of time on) these devices. Jumping on board is a great opportunity to boost your business – don’t get left behind! Read More
Mobile marketing has everyone in a tizzy, and for good reason: it’s incredibly effective. Once an emerging medium, it’s made a snug place for itself in 2014 and is here to stay. Predicted to overtake desktop Internet usage this year, today’s potential customer is almost never more than an arm’s reach away from their smartphone. The mobile landscape is constantly shifting and growing as more and more consumers own (and spend quite a bit of time on) these devices. Jumping on board is a great opportunity to boost your business – don’t get left behind! Continue reading →
Less than a month into 2014, we seem to be hearing the name “SnapChat” more and more frequently. One of many popular mobile apps available, it’s a trendy topic among both consumers and marketers today. While many debate its merit and staying power, others contend that it’s here for the long haul. While the jury’s still out at YaBlog, read on to find out exactly what SnapChat is, how it works and how it’s benefitting businesses. Read More
Less than a month into 2014, we seem to be hearing the name “SnapChat” more and more frequently. One of many popular mobile apps available, it’s a trendy topic among both consumers and marketers today. While many debate its merit and staying power, others contend that it’s here for the long haul. While the jury’s still out at YaBlog, read on to find out exactly what SnapChat is, how it works and how it’s benefitting businesses. Continue reading →
Outsourcing your social marketing to a third party saves valuable time on your business’s part, allowing you and your employees to focus on the bottom line free of the distractions that typically accompany web marketing . While hiring someone can be a big relief in this sense, it’s important not to downplay the need for regular communication once you’ve committed to a social media manager (SMM): The better relationship you have with the person who’ll actually be running your accounts, the more effective and engaging the posts will turn out to be (a rule which applies to all social platforms). Here are some tips for liaising: Read More
Outsourcing your social marketing to a third party saves valuable time on your business’s part, allowing you and your employees to focus on the bottom line free of the distractions that typically accompany web marketing . While hiring someone can be a big relief in this sense, it’s important not to downplay the need for regular communication once you’ve committed to a social media manager (SMM): The better relationship you have with the person who’ll actually be running your accounts, the more effective and engaging the posts will turn out to be (a rule which applies to all social platforms). Here are some tips for liaising: Continue reading →
You may have noticed the abundance of apps scattered across the Internet, many claiming to simplify and streamline social media management for your business.
