For those who are unaware, Google’s search results are set to endure a major shakeup starting on April 21st, 2015, and websites that are unprepared may stand to suffer without even knowing it.
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At YaBlog, we understand that one of the biggest hurdles in maintaining your business’s social media presence can be lack of time. Too often, good intentions are pushed to the side for the simple fact that you’re too busy running/managing your company to be able to keep up with the requirements of a successful campaign. This in mind, we’d like to present three ways that you can quickly and easily boost your presence without committing too much time:
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Though the majority of our social media management contracts at Yabsta are those of traditional businesses, we also represent a number of charities, nonprofits and Government entities on a Facebook basis. Understandably, the management style of representing an organization whose first priority isn’t necessarily profiteering requires an alternative approach with clear, concise messaging that extolls the nobility of said cause. Using three client examples, we’ll now explain how we go about doing this:
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In the past several months, we here at Yabsta have been experiencing a boom of new clients for ongoing social media management, with a vast majority opting for Facebook over any other platform. As one almost solely dedicated to maintaining client accounts, I’ve noticed that the increased workload has come with certain hurdles. In particular, it’s made me realize that the more pages I manage, the more crucial client communication becomes overall across my portfolio. The up-to-the-minute nature of the job demands time for last-minute post research, as well as to liaise with the client to confirm that what you’re posting is reflective of what/how they want to promote themselves.
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In a previous post, we outlined some best practices for taking advantage of the holiday season to leverage your social media marketing. After all, it’s well known that speaking generally, people are in a good mood during Christmas time, and therefore more likely to interact with holiday-themed material. Expanding on this concept, content marketing offers another effective way to drive your message home without pushing too hard of a sell on your potential customers. Check out these tips:
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SnapChat, the photo messaging app currently taking the world by storm, is one of the newest social media platforms to have skyrocketed into extreme popularity in a relatively short time. Having recently rolled out it’s first set of paid advertisements, it’s marketing potential has piqued our curiosity here at YaBlog, and as one who has the app and quite enjoys it on a personal level, I’ll now speculate on three possible ways that they could creatively harness their advertising potential:
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One fickle thing about social media is that no matter how much of an organized person you are, the medium demands spontaneity and considerable improvisational skills. Posting new information as it’s being revealed requires you to develop a “sixth sense” for finding interesting content in a short time frame, and can be challenging when trying to juggle your social media management with your business’s day-to-day operations. We now offer you three tips on how to become the best impromptu poster you can be. Read More

With YaBlog, our goal is to keep you abreast of digital marketing best practices covering everything from copywriting and development to social media marketing. It’s a busy landscape out there, and you deserve the most useful information to keep you on your toes

But what about the equally important, yet oft-forgotten concept of “disconnecting”? With businesses having to concentrate on so many different platforms at once to keep up with their online marketing, it’s easy to to experience “burnout” and lose focus. Should this burnout become demoralizing, it can potentially affect public perception of your business, particularly if you quickly go from being active to passive. We now present you with some helpful tips that will help you avoid stress amongst the noise of the internet:

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