Though the majority of our social media management contracts at Yabsta are those of traditional businesses, we also represent a number of charities, nonprofits and Government entities on a Facebook basis. Understandably, the management style of representing an organization whose first priority isn’t necessarily profiteering requires an alternative approach with clear, concise messaging that extolls the nobility of said cause. Using three client examples, we’ll now explain how we go about doing this:
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Here at Yabsta, our creative team has been working hard to bring you, our valued clients, web design that works. We work with business all over the world and today we’re showcasing our Cayman Islands portfolio. The following sites are putting our Caribbean customers on the map.
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Landing pages play an important role in inbound marketing which focuses on creating quality content that pulls people toward your company and product. A key tool for converting visitors to leads, if you’re new to this kind of online strategizing you might be asking – what exactly is it? Fortunately, YaBlog is here to lay out the basics for you!
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Everyone loves the holidays, and what better time to brush up on your social media marketing skills and even launch new campaigns? You can never plan too far in advance and, with December almost in sight, there’s no better time than the present. The following 5 ideas are great ways to use the Christmas season to your advantage on Facebook and Twitter.
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Known as the social networking site for the business-minded, LinkedIn was launched back in 2003. A platform formed primarily for professional networking, it brings something to the table that networks like Facebook, Twitter and Pinterest do not. LinkedIn encourages users to showcase their job skills, resumes, employment goals and more, and is also a great place for businesses to connect with current customers, prospective clients and both current and prospective employees. Still not convinced? Read on for 10 LinkedIn stats that will leave you in love.
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Dealing with unhappy clients online is a reality of digital marketing that you and your business should always be prepared for. No matter how efficient your customer relations, it’s essential to know how to respond to contentious issues in a productive, helpful fashion befitting your company’s image. With things like Facebook, Twitter and Google Reviews making it easier than ever for potential customers to see how you deal with existing ones, we present the following tips to help you get through those tough situations:

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For all of our content creators who are consistently putting out new content – compelling pieces, that engage your audience and create quality leads – we’d like to offer a BIG TIP for avoiding burnout. In a word – RECYCLE. Read More

Social media has been discussed at YaBlog as a great way to promote businesses, engage with audiences and provide value. However, if you’ve been following the tricks of the trade with little to no success you might be wondering why it isn’t working. Succeeding on networks like Facebook, Twitter, LinkedIn, Pinterest and others requires proper resources and the energy and time to devote to them. Quite simply, sometimes life gets in the way. Read on to discover 5 reasons why your strategy might be falling flat and ideas for getting back on track.
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