Chances are, you’ve heard of the many amazing benefits of business blogging. Key for driving and converting traffic, establishing industry authority, boosting search engine optimization and more it can help get you on the map online. If you’re looking to get started, the following elements make up the anatomy of an ideal post.
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An email newsletter can be a great marketing move for your small business. One of the most common types of emails, they typically include information pertaining to various parts of your company as well as surveys, promotions and reminders. Designed to serve a multitude of purposes, it can be difficult to generate and keep the interest of subscribers and even harder to encourage them to complete a call to action. If you’re looking to do it right, read on for 6 easy dos and don’ts.
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Whether it’s a personal passion or a company venture, blogging is a great way to get out there and get noticed online. Always a journey, it takes time and effort to figure out what really works to generate the traffic, readers, shares and more that you desire. If you’re looking to learn more about how to blog successfully, read on for 10 great tips.
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I recently wrote an article on Digital and Traditional Marketing in which I argued that a complementary strategy encompassing both is preferable, as it empowers these tactics both above and beyond their stand alone effects.

That article lead to a series of debates and ‘the Google argument’ arose frequently. The term digital is often linked, in the minds of many marketers, customers and Web users, with Google – as in, “digital is the future, traditional is the past.” So, with that in mind, “how important is it to be on the first page of Google?”
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Valentine’s Day is almost here – how better to celebrate than with a lovely new marketing campaign? Holidays are an ideal time to get your business out there and try something new, be it on social media or via an email or website. The following tips will make the day of, and February as a whole, great for your business.
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It’s a new year – why not revamp your business’s online strategy? As 2015 begins, it’s time to come up with resolutions you won’t want to break and social media is a great place to start. From exploring new options to increasing engagement, the following 5 resolutions are ones you can work on over the next 12 months.
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Landing pages play an important role in inbound marketing which focuses on creating quality content that pulls people toward your company and product. A key tool for converting visitors to leads, if you’re new to this kind of online strategizing you might be asking – what exactly is it? Fortunately, YaBlog is here to lay out the basics for you!
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Marketing used to be much simpler. There were print publications, posters, newspapers, TV or radio (if your budget allowed), mailshots and, well, that was pretty much it. Over time, it has grown to include more and more media channels, creating a mix that can be overwhelming, at times, for the advertiser.

The digital marketing sphere includes banner ads, websites, online articles, social media, blogs, email, advertorials and more, and the list continues to grow. Web users are becoming increasingly web savvy, leading to an increased need for thoughtful, engaging tactics.
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