Tag Archives: digital marketing

The Google Argument

Paul Dobinson

Posted on: March 3, 2015

Posted by: Paul Dobinson

Categories: Digital Culture, Marketing Budget and tagged , , , , , , ,

I recently wrote an article on Digital and Traditional Marketing in which I argued that a complementary strategy encompassing both is preferable, as it empowers these tactics both above and beyond their stand alone effects.

That article lead to a series of debates and ‘the Google argument’ arose frequently. The term digital is often linked, in the minds of many marketers, customers and Web users, with Google – as in, “digital is the future, traditional is the past.” So, with that in mind, “how important is it to be on the first page of Google?”
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