Tag Archives: Google

The Google Argument

Paul Dobinson

Posted on: March 3, 2015

Posted by: Paul Dobinson

Categories: Digital Culture, Marketing Budget and tagged , , , , , , ,

I recently wrote an article on Digital and Traditional Marketing in which I argued that a complementary strategy encompassing both is preferable, as it empowers these tactics both above and beyond their stand alone effects.

That article lead to a series of debates and ‘the Google argument’ arose frequently. The term digital is often linked, in the minds of many marketers, customers and Web users, with Google – as in, “digital is the future, traditional is the past.” So, with that in mind, “how important is it to be on the first page of Google?”
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A Free and Professional Online Marketing Toolkit

Kristen Scott

Posted on: October 1, 2014

Posted by: Kristen Scott

Categories: Digital Culture, Marketing Budget, Social Management and tagged , , , , , , , , , , , ,

online marketingYou may have noticed the abundance of apps scattered across the Internet, many claiming to simplify and streamline social media management for your business.

Since different platforms require different ways of thinking—Facebook posts are longer than those for Twitter, which have a different voice than LinkedIn status updates —there’s no real cut and paste. We have, however, put together this toolkit to help you create better content, faster. Bookmark this Online Marketing Toolkit for templates, tips and tools that you can use over and over again to enrich your social media accounts, your business blog and even your company website.

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10 of the Greatest Google Tips ‘n’ Tricks

Chelsea Oliver

Posted on: September 16, 2014

Posted by: Chelsea Oliver

Categories: Creative & Design, Digital Culture and tagged , , , , , , , , ,

The search engine giant that just won’t quit, getting on Google’s good side, and learning how it works, should be on every business owner’s to-do list. Whether it’s finding the results you need quickly, or getting found in a flash, knowing the ins and outs of this website is incredibly useful. The following 10 tips ‘n’ tricks will make your journey towards becoming a Google guru much easier.
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3 Reasons To Start A Google AdWords Pay-Per-Click Campaign

Charles Doyle

Posted on: March 25, 2014

Posted by: Charles Doyle

Categories: Marketing Budget and tagged , , , , , , ,

While YaBlog has spent a lot of time focusing on pay-per-click (P.P.C.) for Facebook, it’s important to understand the benefits of the same advertising format in a Search Engine Marketing (S.E.M.) capacity. Though the two platforms share the base concept of performance-based billing, they’re different enough in targeting and execution that a compare-and-contrast is warranted when deciding how to best drive traffic to your website. This is mind, I’ll now outline three reasons why you may want to start a Google AdWords S.E.M. campaign today:
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Is Your Website SEO-Friendly?

Charles Doyle

Posted on: March 5, 2014

Posted by: Charles Doyle

Categories: Development, SEO Content Strategy and tagged , , , ,

Search Engine Optimization (SEO) is an ever-changing process whose rules are never set in stone. While keeping up with its best practices can make you feel like you’re always one step behind the curve, there are fundamental on-page diagnostics you can perform on a given site that will give you a very basic idea of how effectively you’re being indexed by major search engines. If you have an existing website that you suspect might not be getting enough natural exposure on Google, check out these three potential issues that could be holding you back:
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Outsourcing Your Content Writing

Charles Doyle

Posted on: November 20, 2013

Posted by: Charles Doyle

Categories: Copywriting, Marketing Budget, SEO Content Strategy and tagged , , , ,

When hiring someone to build a website for your business, there’s obviously a lot to consider both in terms of aesthetics and functionality. Though design and visuals tend to take centre stage during the planning phase of an average web build, one big decision you’ll have to make is whether to write your site’s content yourself or hire someone else to do it.

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Does My Website Need Local SEM?

Charles Doyle

Posted on: September 27, 2013

Posted by: Charles Doyle

Categories: Branding, Marketing Budget and tagged , , ,

I’ve spent a lot of time on this blog deconstructing the concept of Search Engine Optimization (SEO) and framing its benefits. It is important for web advertisers to explore and understand other available options including SEM, Social, Banner Ads or a healthy blend of all of the above. In this post I’ll explain the basic concept of local SEM and how it can draw targeted traffic to your website using what is ultimately the same logic as SEO.

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