Category Archives: Branding

5 Reasons TweetBeam Can Make You a #1 Trending Topic

yablog tweetbeamWhat’s next after all the text-based Twitter Walls? We know new ideas are coming out weekly but one in particular is great to market your business. TweetBeam presents an interactive Twitter visualization that stimulates, engages, and attracts new followers, while maintaining your professional style. The founder, Yousef El-Dardiry, has created the next big thing that will make your event a #1 trending topic, the following are reasons why.

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Graphics and Greater Social Engagement: Why They Go Hand in Hand

Chelsea Oliver

Posted on: February 25, 2014

Posted by: Chelsea Oliver

Categories: Branding, Digital Culture, Social Management, Video Marketing and tagged , , , , , ,

It’s recently come to our attention that Facebook is going to be lessening the exposure of text based statuses for Business Pages. Why, you ask? You can read the full article here but the jist of it is that, while text status updates from friends encourage engagement by prompting others to update their own statuses, text status updates from Business Pages do not function in a similar fashion. Facebook is encouraging brands to get creative and the YaBlog team wants to get the word out.
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Pinterest 101: The Best Tips for Businesses

Chelsea Oliver

Posted on: December 30, 2013

Posted by: Chelsea Oliver

Categories: Branding, Marketing Budget, Social Management and tagged , ,

In Parts 1 and 2 of Pinterest 101, I discussed the basics of the site, such as pins, repins and boards, and why it’s a valuable marketing tool for businesses. One of the most popular social media networks of 2013, Pinterest is great for brands because it drives and increases traffic, inbound links and sales. If you’re just starting out, here are some of the best tips and tricks.
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Pinterest 101: Why It’s Brilliant For Businesses

Chelsea Oliver

Posted on: December 3, 2013

Posted by: Chelsea Oliver

Categories: Branding, Marketing Budget, Social Management and tagged , ,

As mentioned in Part 1 of this series, it didn’t take long for Pinterest to roll out business accounts. Companies of all types and sizes immediately hopped on board and users didn’t hesitate to follow them. More than half of the top 100 global brands use Pinterest and there were over 300,000 brand followers by March of this year. Capitalizing on the appeal and virality of images, more and more businesses are using Pinterest to promote their products and services. Here’s why it’s a great marketing move.
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Pin It To Win It: Pinterest 101

Chelsea Oliver

Posted on: November 13, 2013

Posted by: Chelsea Oliver

Categories: Branding, Creative & Design, Social Management and tagged , , ,

Launched in 2010, Pinterest took the social media world by storm. Best described as a site that allows users to collect and organize images, you’ve probably heard the terms “pin,” “repin” and “board” before. As of this past July, Pinterest had an astounding 70 million users and that number is growing rapidly. Pinterest 101 is designed to educate YaBlog readers about this network – the basics, best practices and how businesses can use it in a myriad of ways. We’ll start with the fundamentals of using and interacting within the site.
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Does My Business Need A Facebook Page?

Charles Doyle

Posted on: October 29, 2013

Posted by: Charles Doyle

Categories: Branding, Marketing Budget, Social Management and tagged , , , , ,

While it’s well established that having a Facebook page can greatly enhance the messaging of a given business, sometimes it can be challenging to make your business seem “engaging” depending on your field of work.

Often, non web-savvy business owners will hear about how popular Facebook is, assume they need to be represented there at any cost, then whip up a quick and dirty profile with no ongoing management plan just to be able to say: “My business is on Facebook”. Needless to say, this can risk you projecting a confusing image, or worse, appearing lazy/lackluster for not committing to a regular posting schedule.
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5 Signs You Need To Update Your Website ASAP

Chelsea Oliver

Posted on: October 10, 2013

Posted by: Chelsea Oliver

Categories: Branding, Creative & Design, Development, Marketing Budget and tagged , , , ,

Chances are, when you first had your website designed, you were excited. It was on-par with the current trends and exemplified what a top-of-the-line website was in…hmmm… 2005? maybe 2008? Over time, it’s easy to pay less attention to your online presence; posting new content takes a backseat and, as time passes, the design and functionality become stale and uninspiring. Just like with social media, your small business’s website is not a “set it and forget it” type of thing. The following are five signs you need to update your website ASAP.
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Does My Website Need Local SEM?

Charles Doyle

Posted on: September 27, 2013

Posted by: Charles Doyle

Categories: Branding, Marketing Budget and tagged , , ,

I’ve spent a lot of time on this blog deconstructing the concept of Search Engine Optimization (SEO) and framing its benefits. It is important for web advertisers to explore and understand other available options including SEM, Social, Banner Ads or a healthy blend of all of the above. In this post I’ll explain the basic concept of local SEM and how it can draw targeted traffic to your website using what is ultimately the same logic as SEO.

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