Posted on: September 10, 2013
Posted by: Chelsea Oliver
Categories:
Branding,
Development and tagged
brand development,
brand persona
YaBlog’s previous post on branding defines a brand as “a complex blend of tangible and intangible characteristics,” such as product or service attributes, values, benefits, logos and taglines. Branding is a necessity for all businesses and today I want to discuss the benefits of developing a brand persona – your company, product or service’s own unique personality.
Read More
YaBlog’s previous post on branding defines a brand as “a complex blend of tangible and intangible characteristics,” such as product or service attributes, values, benefits, logos and taglines. Branding is a necessity for all businesses and today I want to discuss the benefits of developing a brand persona – your company, product or service’s own unique personality.
Continue reading →
The internet can be a remarkably confusing place for an advertiser. Despite there being a wealth of freely available information on the fundamentals of successful web marketing, most of these resources are found on the internet itself, leaving a skeptic to ponder their level of objectivity. Everyone, and I mean everyone, is trying to sell you something, and as a business owner you need to decide exactly which platforms, and more importantly, which combination of platforms best suits your requirements. To avoid getting sucked in by some cleverly-pitched marketing software that ends up being completely ineffective, we recommend sticking to the basics. Here are a few helpful tips to establishing an online marketing campaign plan:
Read More
The internet can be a remarkably confusing place for an advertiser. Despite there being a wealth of freely available information on the fundamentals of successful web marketing, most of these resources are found on the internet itself, leaving a skeptic to ponder their level of objectivity. Everyone, and I mean everyone, is trying to sell you something, and as a business owner you need to decide exactly which platforms, and more importantly, which combination of platforms best suits your requirements. To avoid getting sucked in by some cleverly-pitched marketing software that ends up being completely ineffective, we recommend sticking to the basics. Here are a few helpful tips to establishing an online marketing campaign plan:
Continue reading →
Posted on: August 15, 2013
Posted by: Chelsea Oliver
Categories:
Branding,
Social Management
At Yabsta Digital, “what can Twitter do for my business?” is a question we field quite often. If you own a small company, you are no doubt aware that millions of people engage in social media every day, with many relying on mobile devices to stay up to date around the clock. If you’re not convinced, check this out: according to Media Bistro, 70% of small businesses are on Twitter. Websites like Twitter, Facebook, Google+ and LinkedIn are absolutely key for promoting content, establishing your brand and connecting with users in today’s digital age. In short, Twitter can do plenty for your small business. Read More
At Yabsta Digital, “what can Twitter do for my business?” is a question we field quite often. If you own a small company, you are no doubt aware that millions of people engage in social media every day, with many relying on mobile devices to stay up to date around the clock. If you’re not convinced, check this out: according to Media Bistro, 70% of small businesses are on Twitter. Websites like Twitter, Facebook, Google+ and LinkedIn are absolutely key for promoting content, establishing your brand and connecting with users in today’s digital age. In short, Twitter can do plenty for your small business. Continue reading →
Posted on: August 1, 2013
Posted by: Darryl Jonckheere
Categories:
Branding
Seth Godin, the popular author and venerable thought leader of the marketing industry, once defined a brand as follows:
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
A brand’s value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives.”
Read More
Seth Godin, the popular author and venerable thought leader of the marketing industry, once defined a brand as follows:
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
A brand’s value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives.”
Continue reading →
