In Parts 1 and 2 of Pinterest 101, I discussed the basics of the site, such as pins, repins and boards, and why it’s a valuable marketing tool for businesses. One of the most popular social media networks of 2013, Pinterest is great for brands because it drives and increases traffic, inbound links and sales. If you’re just starting out, here are some of the best tips and tricks. Read More
In Parts 1 and 2 of Pinterest 101, I discussed the basics of the site, such as pins, repins and boards, and why it’s a valuable marketing tool for businesses. One of the most popular social media networks of 2013, Pinterest is great for brands because it drives and increases traffic, inbound links and sales. If you’re just starting out, here are some of the best tips and tricks. Continue reading →
As mentioned in Part 1 of this series, it didn’t take long for Pinterest to roll out business accounts. Companies of all types and sizes immediately hopped on board and users didn’t hesitate to follow them. More than half of the top 100 global brands use Pinterest and there were over 300,000 brand followers by March of this year. Capitalizing on the appeal and virality of images, more and more businesses are using Pinterest to promote their products and services. Here’s why it’s a great marketing move. Read More
As mentioned in Part 1 of this series, it didn’t take long for Pinterest to roll out business accounts. Companies of all types and sizes immediately hopped on board and users didn’t hesitate to follow them. More than half of the top 100 global brands use Pinterest and there were over 300,000 brand followers by March of this year. Capitalizing on the appeal and virality of images, more and more businesses are using Pinterest to promote their products and services. Here’s why it’s a great marketing move. Continue reading →
When hiring someone to build a website for your business, there’s obviously a lot to consider both in terms of aesthetics and functionality. Though design and visuals tend to take centre stage during the planning phase of an average web build, one big decision you’ll have to make is whether to write your site’s content yourself or hire someone else to do it.
When hiring someone to build a website for your business, there’s obviously a lot to consider both in terms of aesthetics and functionality. Though design and visuals tend to take centre stage during the planning phase of an average web build, one big decision you’ll have to make is whether to write your site’s content yourself or hire someone else to do it.
While it’s well established that having a Facebook page can greatly enhance the messaging of a given business, sometimes it can be challenging to make your business seem “engaging” depending on your field of work.
Often, non web-savvy business owners will hear about how popular Facebook is, assume they need to be represented there at any cost, then whip up a quick and dirty profile with no ongoing management plan just to be able to say: “My business is on Facebook”. Needless to say, this can risk you projecting a confusing image, or worse, appearing lazy/lackluster for not committing to a regular posting schedule. Read More
While it’s well established that having a Facebook page can greatly enhance the messaging of a given business, sometimes it can be challenging to make your business seem “engaging” depending on your field of work.
Often, non web-savvy business owners will hear about how popular Facebook is, assume they need to be represented there at any cost, then whip up a quick and dirty profile with no ongoing management plan just to be able to say: “My business is on Facebook”. Needless to say, this can risk you projecting a confusing image, or worse, appearing lazy/lackluster for not committing to a regular posting schedule. Continue reading →
Chances are, when you first had your website designed, you were excited. It was on-par with the current trends and exemplified what a top-of-the-line website was in…hmmm… 2005? maybe 2008? Over time, it’s easy to pay less attention to your online presence; posting new content takes a backseat and, as time passes, the design and functionality become stale and uninspiring. Just like with social media, your small business’s website is not a “set it and forget it” type of thing. The following are five signs you need to update your website ASAP. Read More
Chances are, when you first had your website designed, you were excited. It was on-par with the current trends and exemplified what a top-of-the-line website was in…hmmm… 2005? maybe 2008? Over time, it’s easy to pay less attention to your online presence; posting new content takes a backseat and, as time passes, the design and functionality become stale and uninspiring. Just like with social media, your small business’s website is not a “set it and forget it” type of thing. The following are five signs you need to update your website ASAP. Continue reading →
Just started a small business? You need a Facebook presence. One of today’s top social networking sites, among other industry giants like Twitter, Instagram and Pinterest, it has over 1 billion active monthly users. To entrepreneurs like you, that’s hundreds of millions of potential customers. Nowadays, simply existing online isn’t enough. Getting noticed requires not only a responsive, mobile-optimized, easy-to-navigate (and aesthetically pleasing) website but an overall digital presence, and that means social media. Used strategically, Facebook can play a vital role in your online marketing strategy. These Top 10 Dos and Don’ts will help you get started. Read More
Just started a small business? You need a Facebook presence. One of today’s top social networking sites, among other industry giants like Twitter, Instagram and Pinterest, it has over 1 billion active monthly users. To entrepreneurs like you, that’s hundreds of millions of potential customers. Nowadays, simply existing online isn’t enough. Getting noticed requires not only a responsive, mobile-optimized, easy-to-navigate (and aesthetically pleasing) website but an overall digital presence, and that means social media. Used strategically, Facebook can play a vital role in your online marketing strategy. These Top 10 Dos and Don’ts will help you get started. Continue reading →
I’ve spent a lot of time on this blog deconstructing the concept of Search Engine Optimization (SEO) and framing its benefits. It is important for web advertisers to explore and understand other available options including SEM, Social, Banner Ads or a healthy blend of all of the above. In this post I’ll explain the basic concept of local SEM and how it can draw targeted traffic to your website using what is ultimately the same logic as SEO.
I’ve spent a lot of time on this blog deconstructing the concept of Search Engine Optimization (SEO) and framing its benefits. It is important for web advertisers to explore and understand other available options including SEM, Social, Banner Ads or a healthy blend of all of the above. In this post I’ll explain the basic concept of local SEM and how it can draw targeted traffic to your website using what is ultimately the same logic as SEO.
Ah, search engine optimization…if you work in the digital sphere, you’re likely familiar with it. Defined by Webopedia as a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine, it’s a key part of online marketing in 2013. With such a technical definition, many of today’s small business owners are left wondering why SEO is necessary. If you’re one of them, here are the top 4 benefits for your company. Read More
Ah, search engine optimization…if you work in the digital sphere, you’re likely familiar with it. Defined by Webopedia as a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine, it’s a key part of online marketing in 2013. With such a technical definition, many of today’s small business owners are left wondering why SEO is necessary. If you’re one of them, here are the top 4 benefits for your company. Continue reading →
