Mobile marketing has everyone in a tizzy, and for good reason: it’s incredibly effective. Once an emerging medium, it’s made a snug place for itself in 2014 and is here to stay. Predicted to overtake desktop Internet usage this year, today’s potential customer is almost never more than an arm’s reach away from their smartphone. The mobile landscape is constantly shifting and growing as more and more consumers own (and spend quite a bit of time on) these devices. Jumping on board is a great opportunity to boost your business – don’t get left behind!
It’s the New Medium
Mobile has really hit its stride and this medium of marketing has become wildly popular. With a record number of consumers using their smartphones to surf and shop online, there’s never been a better time to embrace this technology. Mobile has become today’s primary method of communication; it’s a great way to stay in the loop and get your small business or start-up noticed by the people who matter.
It Expands Your Reach
Did you know that, in 2014, 37% of global consumers are using primarily mobile devices to go online? And furthermore, that a 23% of users access the Web in only this way? Having a mobile version of your website allows you to reach a greater number of customers quickly and easily while avoiding the dreaded bad review. In today’s day and age consumers not only need but expect a streamlined, appealing Web experience no matter what the device – it’s your job to give it to them.
It Increases Your Traffic
Smartphones play an important role in overall website traffic. With more and more users browsing the Web from handheld devices instead of laptop and desktop computers, going mobile gives your clients and potential customers access on the go, from anywhere. The easier it is for the public to access and use your website, the more likely they are to visit and, in turn, recommend it.
It’s Key to Keeping Up
Since its inception, mobile has become an absolute necessity. If you’re establishing a small business in a competitive market, offering a functional, appealing online experience via smartphone and tablet is key to staying on-par with the competition. By not having a mobile website, you run the risk of sending potential customers right to the doors of your competitors who do.
It’s an Essential Investment
The mobile landscape is only going to grow from here on out. According to Microsoft Tag, a whopping 50% of all local searches are performed mobile devices. Of the 4 billion mobile phones being used worldwide, nearly 2 billion of them are smartphones. A mobile website should no longer be viewed as an option – it’s a necessity for small business success in the 21st century.
Going mobile is popular for good reason – it’s increases website traffic and reach, gives businesses an edge over their competition and is absolutely key to digital communication today. An indispensable investment, all of today’s mobile marketing statistics point to continued growth as more and more users rely on their devices for browsing, shopping, researching, socializing and more on the Web.
Image Credits: Mobile Site Provider & Liquid Select
