Tag Archives: social media

A Free and Professional Online Marketing Toolkit

Kristen Scott

Posted on: October 1, 2014

Posted by: Kristen Scott

Categories: Digital Culture, Marketing Budget, Social Management and tagged , , , , , , , , , , , ,

online marketingYou may have noticed the abundance of apps scattered across the Internet, many claiming to simplify and streamline social media management for your business.

Since different platforms require different ways of thinking—Facebook posts are longer than those for Twitter, which have a different voice than LinkedIn status updates —there’s no real cut and paste. We have, however, put together this toolkit to help you create better content, faster. Bookmark this Online Marketing Toolkit for templates, tips and tools that you can use over and over again to enrich your social media accounts, your business blog and even your company website.

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Managing Unhappy Clients In The Digital Space

Charles Doyle

Posted on: July 29, 2014

Posted by: Charles Doyle

Categories: Branding, Digital Culture, Social Management and tagged , , , ,

Dealing with unhappy clients online is a reality of digital marketing that you and your business should always be prepared for. No matter how efficient your customer relations, it’s essential to know how to respond to contentious issues in a productive, helpful fashion befitting your company’s image. With things like Facebook, Twitter and Google Reviews making it easier than ever for potential customers to see how you deal with existing ones, we present the following tips to help you get through those tough situations:

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3 Social Media Trends You Have to Try in 2014

We’re almost 5 months into 2014 and social media is as popular as ever. A crucial aspect of more and more marketing strategies, the people wearing these marketing hats need to keep up with the trends. The landscape shifts and changes frequently and it’s important to stay abreast of the latest happenings – what worked 3 months ago might be on the downswing today. The following are 3 of the year’s top social media trends to look out for.
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5 Reasons Why Your Social Media Strategy is Falling Flat

Social media has been discussed at YaBlog as a great way to promote businesses, engage with audiences and provide value. However, if you’ve been following the tricks of the trade with little to no success you might be wondering why it isn’t working. Succeeding on networks like Facebook, Twitter, LinkedIn, Pinterest and others requires proper resources and the energy and time to devote to them. Quite simply, sometimes life gets in the way. Read on to discover 5 reasons why your strategy might be falling flat and ideas for getting back on track.
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5 Reasons TweetBeam Can Make You a #1 Trending Topic

yablog tweetbeamWhat’s next after all the text-based Twitter Walls? We know new ideas are coming out weekly but one in particular is great to market your business. TweetBeam presents an interactive Twitter visualization that stimulates, engages, and attracts new followers, while maintaining your professional style. The founder, Yousef El-Dardiry, has created the next big thing that will make your event a #1 trending topic, the following are reasons why.

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4 Reasons why you should commit to a business blog today

Kristen Scott

Posted on: February 11, 2014

Posted by: Kristen Scott

Categories: Development, Social Management and tagged , , , , , , , , ,

Everyone understands that the blog in itself is a voice. It is a medium by which people are heard; they can complain, praise and even educate. Today, personal blogs are trusted as sources for valuable information. They have become so widely read that citation rules are being applied.

Can that same success transfer to a business blog? The answer is ‘Yes’. 

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SnapChat: It Might Be Here to Stay

Chelsea Oliver

Posted on: February 4, 2014

Posted by: Chelsea Oliver

Categories: Digital Culture, Marketing Budget, Social Management and tagged ,

Less than a month into 2014, we seem to be hearing the name “SnapChat” more and more frequently. One of many popular mobile apps available, it’s a trendy topic among both consumers and marketers today. While many debate its merit and staying power, others contend that it’s here for the long haul. While the jury’s still out at YaBlog, read on to find out exactly what SnapChat is, how it works and how it’s benefitting businesses.
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Liaising With Your Social Media Manager

Charles Doyle

Posted on: January 28, 2014

Posted by: Charles Doyle

Categories: Copywriting, Digital Culture, Marketing Budget, Social Management and tagged , , , , ,

Outsourcing your social marketing to a third party saves valuable time on your business’s part, allowing you and your employees to focus on the bottom line free of the distractions that typically accompany web marketing . While hiring someone can be a big relief in this sense, it’s important not to downplay the need for regular communication once you’ve committed to a social media manager (SMM): The better relationship you have with the person who’ll actually be running your accounts, the more effective and engaging the posts will turn out to be (a rule which applies to all social platforms). Here are some tips for liaising:
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