Tag Archives: audience

Addressing Your Social Media Audience

Charles Doyle

Posted on: July 9, 2014

Posted by: Charles Doyle

Categories: Copywriting, Digital Culture, Social Management and tagged , , , ,

As a business, maintaining a social media account comes with different rules and best practices than those of running a personal profile. Though platforms like Facebook, Twitter and LinkedIn give you the valuable advantage of being able to directly engage your customers, it’s important to retain certain tenets of professionalism when speaking under your company name: Finding the right blend of informative and personally appealing is what tends to give businesses the positive feedback they desire. Here are three tips:

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4 Reasons why you should commit to a business blog today

Kristen Scott

Posted on: February 11, 2014

Posted by: Kristen Scott

Categories: Development, Social Management and tagged , , , , , , , , ,

Everyone understands that the blog in itself is a voice. It is a medium by which people are heard; they can complain, praise and even educate. Today, personal blogs are trusted as sources for valuable information. They have become so widely read that citation rules are being applied.

Can that same success transfer to a business blog? The answer is ‘Yes’. 

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