Category Archives: Social Management

A Free and Professional Online Marketing Toolkit

Kristen Scott

Posted on: October 1, 2014

Posted by: Kristen Scott

Categories: Digital Culture, Marketing Budget, Social Management and tagged , , , , , , , , , , , ,

online marketingYou may have noticed the abundance of apps scattered across the Internet, many claiming to simplify and streamline social media management for your business.

Since different platforms require different ways of thinking—Facebook posts are longer than those for Twitter, which have a different voice than LinkedIn status updates —there’s no real cut and paste. We have, however, put together this toolkit to help you create better content, faster. Bookmark this Online Marketing Toolkit for templates, tips and tools that you can use over and over again to enrich your social media accounts, your business blog and even your company website.

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Stepping Back From The Noise

Charles Doyle

Posted on: September 9, 2014

Posted by: Charles Doyle

Categories: Digital Culture, Social Management and tagged , , , ,

With YaBlog, our goal is to keep you abreast of digital marketing best practices covering everything from copywriting and development to social media marketing. It’s a busy landscape out there, and you deserve the most useful information to keep you on your toes

But what about the equally important, yet oft-forgotten concept of “disconnecting”? With businesses having to concentrate on so many different platforms at once to keep up with their online marketing, it’s easy to to experience “burnout” and lose focus. Should this burnout become demoralizing, it can potentially affect public perception of your business, particularly if you quickly go from being active to passive. We now present you with some helpful tips that will help you avoid stress amongst the noise of the internet:

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Managing Unhappy Clients In The Digital Space

Charles Doyle

Posted on: July 29, 2014

Posted by: Charles Doyle

Categories: Branding, Digital Culture, Social Management and tagged , , , ,

Dealing with unhappy clients online is a reality of digital marketing that you and your business should always be prepared for. No matter how efficient your customer relations, it’s essential to know how to respond to contentious issues in a productive, helpful fashion befitting your company’s image. With things like Facebook, Twitter and Google Reviews making it easier than ever for potential customers to see how you deal with existing ones, we present the following tips to help you get through those tough situations:

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Addressing Your Social Media Audience

Charles Doyle

Posted on: July 9, 2014

Posted by: Charles Doyle

Categories: Copywriting, Digital Culture, Social Management and tagged , , , ,

As a business, maintaining a social media account comes with different rules and best practices than those of running a personal profile. Though platforms like Facebook, Twitter and LinkedIn give you the valuable advantage of being able to directly engage your customers, it’s important to retain certain tenets of professionalism when speaking under your company name: Finding the right blend of informative and personally appealing is what tends to give businesses the positive feedback they desire. Here are three tips:

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5 Ways to Breathe New Life Into Old Content

Kristen Scott

Posted on: June 2, 2014

Posted by: Kristen Scott

Categories: Branding, Creative & Design, Development, Digital Culture, Social Management and tagged , , , , , , ,

For all of our content creators who are consistently putting out new content – compelling pieces, that engage your audience and create quality leads – we’d like to offer a BIG TIP for avoiding burnout. In a word – RECYCLE. Read More

3 Social Media Trends You Have to Try in 2014

We’re almost 5 months into 2014 and social media is as popular as ever. A crucial aspect of more and more marketing strategies, the people wearing these marketing hats need to keep up with the trends. The landscape shifts and changes frequently and it’s important to stay abreast of the latest happenings – what worked 3 months ago might be on the downswing today. The following are 3 of the year’s top social media trends to look out for.
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5 Reasons Why Your Social Media Strategy is Falling Flat

Social media has been discussed at YaBlog as a great way to promote businesses, engage with audiences and provide value. However, if you’ve been following the tricks of the trade with little to no success you might be wondering why it isn’t working. Succeeding on networks like Facebook, Twitter, LinkedIn, Pinterest and others requires proper resources and the energy and time to devote to them. Quite simply, sometimes life gets in the way. Read on to discover 5 reasons why your strategy might be falling flat and ideas for getting back on track.
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5 Reasons TweetBeam Can Make You a #1 Trending Topic

yablog tweetbeamWhat’s next after all the text-based Twitter Walls? We know new ideas are coming out weekly but one in particular is great to market your business. TweetBeam presents an interactive Twitter visualization that stimulates, engages, and attracts new followers, while maintaining your professional style. The founder, Yousef El-Dardiry, has created the next big thing that will make your event a #1 trending topic, the following are reasons why.

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