It’s easy to get distracted on the Web. It happens to all of us.

If you are a business owner looking to get the most out of your digital presence read on.

Your Web site is currently under siege. Web audiences are reading less and less these days, jumping from site to site rarely engaging beyond a couple mouse clicks. In this fragmented digital media landscape grabbing your audience’s attention has never been more challenging.

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Not long ago, before the Web became a permanent fixture of the media sphere, people took perhaps more time to read and absorb information. The digital world has created a never ending array of information resources and also its fair share of time-wasting distractions catering to just about every niche interest imaginable.  Reaching your audience has never been more challenging; standing out from the sea of clutter and sifting through the noise has become a daunting proposition for businesses entering the digital space.

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In our last post on mobile we briefly explored several noteworthy statistics courtesy of Nielsen and Google that reinforce the growing importance a mobile-friendly (a.k.a. mobile-optimized) site plays in shaping your business’s overall digital presence. We could certainly dig up many more statistics bolstering the argument for mobile, however we’re confident you’re one of the 4.3 billion people actively participating in the vibrant mobile economy — a number expected to grow to 5.2 billion people by 2017.

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