When it Comes to Social Media, Don’t Do This: Part 2

Chelsea Oliver | July 30, 2015

twitter yablog

Social media is a great way to boost your small business in 2015. With benefits including improved brand recognition and loyalty, increased website traffic, higher conversion rates, showcasing your products and services, greater customer engagement and more, it’s worth putting in the effort. To find out what you shouldn’t do, read on and be sure to check out Part 1 of this series.

Forget to keep track.

Once you launch a social media campaign, it’s important to monitor its progress. Visit your profiles daily to check out what’s going on and respond to any feedback, questions and complaints. If something isn’t working, don’t be afraid to switch it up!

Consider your timing.

Posting at the most effective times for a given network offers the best chance of reaching your target audience. According to QuickSprout, for example, Facebook posts are most likely to be shared at approximately 1pm and to be clicked on at approximately 3pm. Learn more here.

Skimp on the visuals.

Visuals are engaging, attractive and easy to digest – it’s a win-win-win. Important for driving interaction, photos, video, infographics and more are sure to win over your audience. Learn more about creating and sharing visual content here.

Evaluate what you share.

Resharing content is a critical aspect of success on social media but it is important to truly know exactly what you’re sharing. Before you share an article, infographic, blog post or similar piece, read it over and ask yourself if it reflects the values, practices and standards of your business.


Plagiarizing content and stealing images are big no-nos in the world of Facebook, Twitter, Instagram, LinkedIn and other networks. Give credit where credit is due and do the work necessary to craft your very own useful content for your audience – after all, they’re worth.

Plagiarism, sharing controversial or unrelated content, bad timing, forgetting to keep track of your campaigns and skimping on the visuals are social media don’ts for your small business! If you’re looking to get on track ASAP, contact the Yabsta Digital team for social media management services today.

Category: , , , ,

Tags:Tags: , , , , , , , , , ,

Leave a Reply

Your email address will not be published. Required fields are marked *

Read more YaBlogs...


Finding Your Social Media Voice

Chelsea Oliver | June 22, 2016

Category: , , , ,

Is your business active on social media networks like Twitter, Facebook, Instagram and Pinterest? If so, do your profiles use…

Read More
social media header

The Benefits of Social Media in 2016

Chelsea Oliver | May 24, 2016

Category: , , ,

It’s 2016 and social media is as popular as ever. With new networks like Instagram and SnapChat taking centre stage,…

Read More

It’s 2016… Stop Doing This on LinkedIn

Chelsea Oliver | May 12, 2016

Category: , ,

As of April this year, LinkedIn had a staggering 433 million users – that’s 2 new users per second! A…

Read More

4 Golden Rules for Choosing the Right Business Name

Chelsea Oliver | March 15, 2016

Category: , ,

Launching a small business? You need a name! One of the most important career decisions you’ll make, the name of…

Read More

Google-Optimizing Your Website for 2016

Chelsea Oliver | February 2, 2016

Category: , ,

It’s 2016 and a new year is a great time for a search engine optimization tune-up. The better your SEO,…

Read More

Where We Think Content Marketing is Heading in 2016

Chelsea Oliver | January 25, 2016

Category: , , ,

If you’re anything like the team here at Yabsta, you’re probably wondering exactly where the time went – how is…

Read More

Contact Us

General Inquiries

Gary Taylor

Email: grt@yabsta.com

Phone: 1 (441) 278-1000

Sales Team


Antoinette Richardson

Email: aharris@bermudayp.com

Swan Building, 26 Victoria Street,
Hamilton, Bermuda HM 12


Delisia Ebanks

Email: delisia@yabstadigital.com

Yabsta Digital

23 Lime Tree Bay, 2nd Floor, Governors Square, West Bay Road, Grand Cayman
Mail: P.O. Box 31112, Grand Cayman KY1-1205

Phone: +1 (345) 743-0035


Joanne Weeks

Email: weeks@yabsta.com

Phone: 360-678-7119

Jersey CI & Guernsey CI

Katy Wright

Email: kwright@yabsta.com


Tony Danisz

Phone: 1903820737