The Anatomy of an Ideal Blog Post

Chelsea Oliver | May 27, 2015

Chances are, you’ve heard of the many amazing benefits of business blogging. Key for driving and converting traffic, establishing industry authority, boosting search engine optimization and more it can help get you on the map online. If you’re looking to get started, the following elements make up the anatomy of an ideal post.



A solid idea is what gets you off the ground. When it comes to choosing a topic, consider what your audience is looking for – what questions are they asking? Providing useful, relevant information, such as tips and advice on SEO, copywriting and content strategy for a digital marketing blog, is key to success.


An enticing title is one of the most important parts of a blog post! The first thing potential readers see, it must be engaging and click-worthy – boring headlines are much more likely to be passed over. A great headline lets readers know what’s in it for them.


Every blog post needs a great image or three. Images should be eye-catching and relevant – they break up blocks of text and make them easier to read and more visually appealing. They add another dimension to the post and also work to keep the reader’s eye moving downwards.


The introduction supports the title and connects it to the rest of the post and also provides an overview of the content to come. It lets readers know what to expect in more detail and, as such, should be captivating and inviting – just remember not to give too much away.

Body Content

Body content should be concise, grammatically correct and informative. Reflective both of your business and the topic at hand, breaking it up into short paragraphs makes it much easier to read. To ensure you offer the reader what you’re promising, proofread once and then proofread again. A second set of eyes is always good to have on hand.


A proper conclusion summarizes the content of the article and is short and concise. A handy way to wrap up, it provides a simple overview of the points of discussion as well as their benefit.

Social Networks and Sharing

Make it easy for readers to share your blog posts on Facebook, Twitter and other networks by including social sharing buttons on each page. This also encourages readers who don’t follow you to take the plunge, especially if they enjoy your posts and would like to stay up-to-date on what your company’s talking about.

Call To Action

One last thing that every great blog post has is a Call To Action. A main purpose of a business blog is to generate traffic and, ideally, leads for your company. Once a potential client has landed on your webpage and is reading your content, take it a step further by encouraging them to, for example, download a free eBook or white paper or sign up for an email newsletter. Another option is to offer the reader a next step, such as contacting your service team or visiting and “liking” your business Facebook page.

Representative of your business as a whole, blog posts provide useful, relevant information, promote your services and play a key role in initiating client relationships. A great way to build trust and rapport, taking the time to craft engaging and effective posts begins with these key elements. For help developing, launching and maintaining your company blog, contact Yabsta Digital today!

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