Stepping Back From The Noise

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Charles Doyle | September 9, 2014

With YaBlog, our goal is to keep you abreast of digital marketing best practices covering everything from copywriting and development to social media marketing. It’s a busy landscape out there, and you deserve the most useful information to keep you on your toes

But what about the equally important, yet oft-forgotten concept of “disconnecting”? With businesses having to concentrate on so many different platforms at once to keep up with their online marketing, it’s easy to to experience “burnout” and lose focus. Should this burnout become demoralizing, it can potentially affect public perception of your business, particularly if you quickly go from being active to passive. We now present you with some helpful tips that will help you avoid stress amongst the noise of the internet:

Schedule Posts

One great thing about most web marketing platforms is that they give you the ability to schedule your posts/advertisements in advance, allowing you not only to take advantage of peak viewing hours, but plan strategically to avoid undue stress. Mediums like Facebook, Twitter and WordPress (amongst many others) let you spread out as many posts as you want, as far ahead as you want, so there’s no need to constantly jump back and forth between your marketing and day-to-day operations.

Take Breaks

While there are arguments for and against “workaholism”, one thing is undeniable: We need breaks to recharge. It’s a widely acknowledged point, but in this blogger’s opinion, goes doubly in a digital marketing context. Studies confirm that spending too much time on the internet, whether it be Facebook, the back end of your website or your Twitter account, has the potential to make you feel alienated and stressed out. Since any digital marketing campaign worth its salt requires a substantial time investment, its extremely important to set guidelines for your self allow for periods of relaxation and disconnect.

Know What To Take Seriously (And What Not To)

The advent of anonymous commenting has created thousands upon thousands of what are known as “trolls”: Essentially, people who exist solely to provoke emotional reaction on the internet and “rile people up” about various issues. An example in a business context would be a person using a pseudonym to write nasty comments on your company blog. There’s a fine line between constructive criticism and unhelpful irreverence on which an effective troll knows how to dance. Remember that some people are genuinely just there to cause trouble, and it helps to know how to spot them.

Image Credit: jenny.morros (Flickr)

Category: Digital Culture, Social Management

Tags:Tags: disconnection, marketing, stress relief, trolling, trolls