Author Archives: Kristen Scott

Revisiting Infographics: 5 Tips To Be Sure It Goes Viral This Time

An infographic is, quite simply, a visual representation of data. Combining images with text is the most effective way to relay ideas without all the heavy reading. A good one can be worth a thousand words.Studies have found that 90% of information transmitted to the brain is visual. High-quality infographics are 30 times more likely to be read and responded to than text articles. What’s more, infographics actually help increase Search Engine Optimization (SEO), which increases website traffic. So we’d say it’s worth it to find out how affective yours have been and how it can be improved. Read More

4 Reasons why you should commit to a business blog today

Kristen Scott

Posted on: February 11, 2014

Posted by: Kristen Scott

Categories: Development, Social Management and tagged , , , , , , , , ,

Everyone understands that the blog in itself is a voice. It is a medium by which people are heard; they can complain, praise and even educate. Today, personal blogs are trusted as sources for valuable information. They have become so widely read that citation rules are being applied.

Can that same success transfer to a business blog? The answer is ‘Yes’. 

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