Social Media Posting On The Fly

Charles Doyle | October 14, 2014

One fickle thing about social media is that no matter how much of an organized person you are, the medium demands spontaneity and considerable improvisational skills. Posting new information as it’s being revealed requires you to develop a “sixth sense” for finding interesting content in a short time frame, and can be challenging when trying to juggle your social media management with your business’s day-to-day operations. We now offer you three tips on how to become the best impromptu poster you can be.

Use Google News

Let’s say, for example, that you manage the Facebook page for a real estate agency in the Cayman Islands. Since you typically want the posts on a given page to be a mix of direct self-promotions and indirect industry-related information, it makes sense to search for recent, relevant news articles that speak to the theme of your page. This in mind, it makes sense to type in “Cayman real estate” (or related keywords) into the Google News search bar and pore through the articles that come up to find the one that best suits the tone of your business’s “voice” on Facebook.


Speak Casually

When under a time constraint, it’s easier and more effective to write under a casual posting “voice” than to confine yourself to rigidity. The nature of Social is somewhat relaxed compared to traditional media, and you can get away with making posts that are more freestyle in nature. This is not to say that you should ignore the tenets of good grammar and punctuation for the sake of appearing casual, but when you can find the magic sweet spot between “professional” and “laid back”, your posts are likely to attract more engagement.

Keep An Emergency List Of Post Ideas

Let’s be honest: some days you’re just not as sharp as others (lack of coffee etc.). For times like these, it’s a good idea to have a backup list of pre-prepared post ideas to keep your business page fresh and relevant. Though these planned posts are more likely to be non-topical, it’s better to post something useful, even if old, than nothing at all. It’s very noticeable to the public when a business page loses momentum, and looks very unprofessional when someone comes to your page and sees that you haven’t posted in months. With a little bit of research and forward planning, you can avoid the need to deal with this, and always have an extra one in the chamber.

Image Credit: Massimo Barbieri (Flickr)

Category: , ,

Tags:Tags: , , ,

Leave a Reply

Your email address will not be published. Required fields are marked *

Read more YaBlogs...


Finding Your Social Media Voice

Chelsea Oliver | June 22, 2016

Category: , , , ,

Is your business active on social media networks like Twitter, Facebook, Instagram and Pinterest? If so, do your profiles use…

Read More
social media header

The Benefits of Social Media in 2016

Chelsea Oliver | May 24, 2016

Category: , , ,

It’s 2016 and social media is as popular as ever. With new networks like Instagram and SnapChat taking centre stage,…

Read More

It’s 2016… Stop Doing This on LinkedIn

Chelsea Oliver | May 12, 2016

Category: , ,

As of April this year, LinkedIn had a staggering 433 million users – that’s 2 new users per second! A…

Read More

4 Golden Rules for Choosing the Right Business Name

Chelsea Oliver | March 15, 2016

Category: , ,

Launching a small business? You need a name! One of the most important career decisions you’ll make, the name of…

Read More

Google-Optimizing Your Website for 2016

Chelsea Oliver | February 2, 2016

Category: , ,

It’s 2016 and a new year is a great time for a search engine optimization tune-up. The better your SEO,…

Read More

Where We Think Content Marketing is Heading in 2016

Chelsea Oliver | January 25, 2016

Category: , , ,

If you’re anything like the team here at Yabsta, you’re probably wondering exactly where the time went – how is…

Read More

Contact Us

General Inquiries

Gary Taylor

Email: grt@yabsta.com

Phone: 1 (441) 278-1000

Sales Team


Antoinette Richardson

Email: aharris@bermudayp.com

Swan Building, 26 Victoria Street,
Hamilton, Bermuda HM 12


Delisia Ebanks

Email: delisia@yabstadigital.com

Yabsta Digital

23 Lime Tree Bay, 2nd Floor, Governors Square, West Bay Road, Grand Cayman
Mail: P.O. Box 31112, Grand Cayman KY1-1205

Phone: +1 (345) 743-0035


Joanne Weeks

Email: weeks@yabsta.com

Phone: 360-678-7119

Jersey CI & Guernsey CI

Katy Wright

Email: kwright@yabsta.com


Tony Danisz

Phone: 1903820737