Social Media Marketing Tips for the Holidays: Part 2

Chelsea Oliver | December 23, 2014

Christmas music is on the radio and, surprise, it’s almost Christmas! If you’re looking at putting a holiday spin on your social media marketing, this post is for you. Read on for 5 great tips that’ll have your customers singing carols of praise.


1. Plan Ahead and Start Early

For next year, come up with your holiday ideas and concepts well in advance (maybe even before the decorations are up in stores). Devise a schedule, come up with designs and dates and, if you’re hosting a special competition or promo, start teasing it online before the season starts.

2. Create a Unique Twitter Hashtag

Nothing brings people together in 2014 like a hashtag campaign. During the holiday season, tag your related tweets with a hashtag like #CarolsChristmasRecipes. This is a great way to foster interaction, engage followers and generate a broader audience.

3. Encourage Discussion

Encourage your followers to share Christmas tips, memories, gift ideas, wishes and more. Simple questions, such as “what is your favourite holiday tradition?” and “what do you want from Santa?” are sure to be well received.

4. Go For a Christmas-y Look

Change or edit your profile and cover photos to reflect the season. This ensures that your brand is in the spirit online and adds holiday cheer to Facebook, Twitter and other networks. Try adding a Santa hat to your logo!

5. Host a Contest

An exciting contest is a great way to get noticed on social media. Ask your followers to post their favourite holiday photo, or an image of themselves completing a good deed. Selfies in the snow is guaranteed to go over well and you can also present a different challenge each day for the 12 Days of Christmas.

Christmas is almost here, readers, and there’s no time like the present to get into the spirit. Boost your business’s online presence this season with themed contests, questions and cover photos, unique hashtags and, most importantly, a head start and a solid plan.

Image via Flickr, Rainy Winter Night by Justin Brown, CC License



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