The Ins and Outs of Project Scope
April 14, 2015 9:12 am Leave your thoughts“This isn’t what I wanted? This project is driving me crazy, will it ever end? They didn’t understand what I…
Author Archives for Paul Dobinson
The Google Argument
March 3, 2015 12:51 pm Leave your thoughtsI recently wrote an article on Digital and Traditional Marketing in which I argued that a complementary strategy encompassing both…
Digital and Traditional: Complementary or Competitive Media?
February 24, 2015 2:29 pm Leave your thoughtsLet’s start with a common misconception – that traditional media is dying. You hear it every day, “everyone and everything…
An Introduction to Content Marketing
November 12, 2014 9:46 am Leave your thoughtsMarketing used to be much simpler. There were print publications, posters, newspapers, TV or radio (if your budget allowed), mailshots…