Bermuda Cleaning Ltd.
The Bermuda Cleaning Limited Group, a busy and growing island company, turned to Yabsta Digital for help recharging and reinvigorating their digital presence. Key objectives were to promote and clarify the work of their three divisions and, in doing so, bolster the Group’s dominant position in the marketplace.
Inspired by the BCL Group’s innovation, Yabsta Digital proposed a site design that clearly identifies each division and their services and informs their diverse customer base. While a consistent visual identity is maintained throughout, the divisions – Bermuda Cleaning, Town and Country Carpet Limited and Bermuda Janitorial Supply Limited – achieve their own identity through use of colour.
The site’s landing page presents the BCL Group’s top-level information to the user in an easy-to-consume, visually appealing format. Acting as the initial point of entry, interactive lightbox windows provide brief introductions and links to each subsidiary company.
Drawing from the BCL Group logo, we created an angular graphic to incorporate throughout. The header and footer’s watermarked treatments, navigation bars, buttons and tertiary user interface elements play off of this graphic approach.
Functional and informative, potential and current clients visit and know exactly what they’re getting with BCL – expert cleaning services, every time.