Accounting Bookkeeping Services Ltd.

ABS Ltd. needed the whole branding package: website design, development, and a new logo concept to revamp their existing web presence.

After ABS greenlit a website redesign, the Yabsta Digital creative team presented three unique logo concepts, asking them to choose which they felt best suited the company’s personality and messaging. All three concepts explored a clean, minimal visual presence with a cool colour palette that spoke to a modern corporate feel. Once they made their decision, we followed through with a contemporary design that accentuated the interrelationship between their three core offerings: accounting, bookkeeping and consulting services.

ABS-mobile2The Web site’s interface employs an intuitive two-column layout with an accordion style menu that allows users to quickly navigate and find relevant content of interest. The new branding is carried throughout with a subtle background watermark and a distinctive footer containing keywords in a ‘tag cloud’ arrangement that relate to ABS’ areas of professional expertise. Fully mobile-optimized, the site is built to adapt to any desktop, smartphone or tablet device. We also implemented a clean, simple internal link structure for search engine visibility.

In terms of marketing collateral, the Yabsta Digital creative team provided ABS with a custom services callout graphic, high-res staff photography and a sleek video testimonial featuring one of their satisfied customers. All imagery and video content conformed to the established look-and-feel of the site, ultimately contributing to the clean, minimalist design.