Tag Archives: video

The Advertising Potential Of Snapchat

Charles Doyle

Posted on: November 4, 2014

Posted by: Charles Doyle

Categories: Digital Culture, Social Management, Video Marketing and tagged , , , , ,

SnapChat, the photo messaging app currently taking the world by storm, is one of the newest social media platforms to have skyrocketed into extreme popularity in a relatively short time. Having recently rolled out it’s first set of paid advertisements, it’s marketing potential has piqued our curiosity here at YaBlog, and as one who has the app and quite enjoys it on a personal level, I’ll now speculate on three possible ways that they could creatively harness their advertising potential:
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Graphics and Greater Social Engagement: Why They Go Hand in Hand

Chelsea Oliver

Posted on: February 25, 2014

Posted by: Chelsea Oliver

Categories: Branding, Digital Culture, Social Management, Video Marketing and tagged , , , , , ,

It’s recently come to our attention that Facebook is going to be lessening the exposure of text based statuses for Business Pages. Why, you ask? You can read the full article here but the jist of it is that, while text status updates from friends encourage engagement by prompting others to update their own statuses, text status updates from Business Pages do not function in a similar fashion. Facebook is encouraging brands to get creative and the YaBlog team wants to get the word out.
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