Tag Archives: Search Marketing

Does My Website Need Local SEM?

Charles Doyle

Posted on: September 27, 2013

Posted by: Charles Doyle

Categories: Branding, Marketing Budget and tagged , , ,

I’ve spent a lot of time on this blog deconstructing the concept of Search Engine Optimization (SEO) and framing its benefits. It is important for web advertisers to explore and understand other available options including SEM, Social, Banner Ads or a healthy blend of all of the above. In this post I’ll explain the basic concept of local SEM and how it can draw targeted traffic to your website using what is ultimately the same logic as SEO.

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