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Adapting To The New SEO

Charles Doyle

Posted on: September 6, 2013

Posted by: Charles Doyle

Categories: Copywriting, SEO Content Strategy, Social Management and tagged , , , , , ,

Screen Shot 2013-09-06 at 8.47.07 AM
Any business owner who closely monitors their website traffic will know that 2012-2013 has been a game-changing period for the SEO industry. An infamous algorithm update to Google’s main search engine in April 2012 cause thousands upon thousands of businesses to lose their prominent rankings as a result of the tech giant’s crackdown on what they perceived to be shady traffic-driving practices. As if that wasn’t enough, May 2013 saw a second version of this update released, catching many businesses off guard and producing almost the same results en masse. Welcome to the new SEO.

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