An email newsletter can be a great marketing move for your small business. One of the most common types of emails, they typically include information pertaining to various parts of your company as well as surveys, promotions and reminders. Designed to serve a multitude of purposes, it can be difficult to generate and keep the interest of subscribers and even harder to encourage them to complete a call to action. If you’re looking to do it right, read on for 6 easy dos and don’ts.
I recently wrote an article on Digital and Traditional Marketing in which I argued that a complementary strategy encompassing both is preferable, as it empowers these tactics both above and beyond their stand alone effects.
That article lead to a series of debates and ‘the Google argument’ arose frequently. The term digital is often linked, in the minds of many marketers, customers and Web users, with Google – as in, “digital is the future, traditional is the past.” So, with that in mind, “how important is it to be on the first page of Google?”
Valentine’s Day is almost here – how better to celebrate than with a lovely new marketing campaign? Holidays are an ideal time to get your business out there and try something new, be it on social media or via an email or website. The following tips will make the day of, and February as a whole, great for your business.
Landing pages play an important role in inbound marketing which focuses on creating quality content that pulls people toward your company and product. A key tool for converting visitors to leads, if you’re new to this kind of online strategizing you might be asking – what exactly is it? Fortunately, YaBlog is here to lay out the basics for you!
Marketing used to be much simpler. There were print publications, posters, newspapers, TV or radio (if your budget allowed), mailshots and, well, that was pretty much it. Over time, it has grown to include more and more media channels, creating a mix that can be overwhelming, at times, for the advertiser.
The digital marketing sphere includes banner ads, websites, online articles, social media, blogs, email, advertorials and more, and the list continues to grow. Web users are becoming increasingly web savvy, leading to an increased need for thoughtful, engaging tactics.
SnapChat, the photo messaging app currently taking the world by storm, is one of the newest social media platforms to have skyrocketed into extreme popularity in a relatively short time. Having recently rolled out it’s first set of paid advertisements, it’s marketing potential has piqued our curiosity here at YaBlog, and as one who has the app and quite enjoys it on a personal level, I’ll now speculate on three possible ways that they could creatively harness their advertising potential:
Posted on: October 21, 2014
Posted by: Kristen Scott
and tagged blast
, content marketing
, social media
Wondering whether it’s even possible to go viral without a million dollar budget? It most certainly is. While having quality content is one thing, you have to put in a little bit of work to make it go. Most of the time, if not all of the time, this means that you have to place it in front of readers’ eyes in order to be found through all the noise. Below are 10 ways to get your blog posts to go viral.
Posted on: October 1, 2014
Posted by: Kristen Scott
Categories: Digital Culture
, Marketing Budget
, Social Management
and tagged blogging
, social media
You may have noticed the abundance of apps scattered across the Internet, many claiming to simplify and streamline social media management for your business.
Since different platforms require different ways of thinking—Facebook posts are longer than those for Twitter, which have a different voice than LinkedIn status updates —there’s no real cut and paste. We have, however, put together this toolkit to help you create better content, faster. Bookmark this Online Marketing Toolkit for templates, tips and tools that you can use over and over again to enrich your social media accounts, your business blog and even your company website.