Tag Archives: linkedin

5 Social Media Resolutions for 2015

It’s a new year – why not revamp your business’s online strategy? As 2015 begins, it’s time to come up with resolutions you won’t want to break and social media is a great place to start. From exploring new options to increasing engagement, the following 5 resolutions are ones you can work on over the next 12 months.
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LinkedIn Stats That Will Leave You in Love

Chelsea Oliver

Posted on: October 7, 2014

Posted by: Chelsea Oliver

Categories: Branding, Digital Culture, Social Management and tagged , , , , ,

Known as the social networking site for the business-minded, LinkedIn was launched back in 2003. A platform formed primarily for professional networking, it brings something to the table that networks like Facebook, Twitter and Pinterest do not. LinkedIn encourages users to showcase their job skills, resumes, employment goals and more, and is also a great place for businesses to connect with current customers, prospective clients and both current and prospective employees. Still not convinced? Read on for 10 LinkedIn stats that will leave you in love.
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A Free and Professional Online Marketing Toolkit

Kristen Scott

Posted on: October 1, 2014

Posted by: Kristen Scott

Categories: Digital Culture, Marketing Budget, Social Management and tagged , , , , , , , , , , , ,

online marketingYou may have noticed the abundance of apps scattered across the Internet, many claiming to simplify and streamline social media management for your business.

Since different platforms require different ways of thinking—Facebook posts are longer than those for Twitter, which have a different voice than LinkedIn status updates —there’s no real cut and paste. We have, however, put together this toolkit to help you create better content, faster. Bookmark this Online Marketing Toolkit for templates, tips and tools that you can use over and over again to enrich your social media accounts, your business blog and even your company website.

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Polishing Your Profile: LinkedIn

Chelsea Oliver

Posted on: January 14, 2014

Posted by: Chelsea Oliver

Categories: Creative & Design, Digital Culture, Social Management and tagged , ,

A few weeks ago at YaBlog, we discussed the fundamental differences between LinkedIn and Facebook. Both valuable marketing tools for individuals and small businesses, it is crucial to understand how each works before diving in. Once you’ve learned the basics of LinkedIn, developing your profile is incredibly important. Polish it until it shines with these 5 quick, useful tips.
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Hunting For Digital Solutions: Social Media Management Services

Charles Doyle

Posted on: June 27, 2013

Posted by: Charles Doyle

Categories: Copywriting, Social Management and tagged , , ,

For small business owners who fully embrace social networking as a marketing medium, one of the trickiest things to decide is whether to operate your Facebook, Twitter, LinkedIn etc. by yourself or seek outside social media management services. While managing multiple platforms on your own may seem like the ideal path cost-wise, consider this: according to a 2012 usage report, 59% of marketers spend over 6 hours per week promoting their businesses on social, and 33% spent 11 hours or more. What this means is that if you’re going the solo route, you have to be able to commit at least six hours per week in order for your efforts to be minimally effective, otherwise you’re just wasting your valuable time.

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