Landing pages play an important role in inbound marketing which focuses on creating quality content that pulls people toward your company and product. A key tool for converting visitors to leads, if you’re new to this kind of online strategizing you might be asking – what exactly is it? Fortunately, YaBlog is here to lay out the basics for you!
Marketing used to be much simpler. There were print publications, posters, newspapers, TV or radio (if your budget allowed), mailshots and, well, that was pretty much it. Over time, it has grown to include more and more media channels, creating a mix that can be overwhelming, at times, for the advertiser.
The digital marketing sphere includes banner ads, websites, online articles, social media, blogs, email, advertorials and more, and the list continues to grow. Web users are becoming increasingly web savvy, leading to an increased need for thoughtful, engaging tactics.
Copywriting plays a vital role in online marketing. Intended to persuade the reader to take a specific action, such as visit a store, make a purchase or book an appointment, it’s a critical component of the Web today. If you’re a good copywriter looking to become great at the craft, these tips will get you well on your way to producing more effective, persuasive work.
Posted on: September 3, 2013
Posted by: Chelsea Oliver
Categories: Marketing Budget
, SEO Content Strategy
and tagged content
, content marketing plan
, inbound marketing
If you’re going to be successful at content marketing, you need a plan. While creating and sharing valuable content is a great way to generate leads and build brand awareness, doing it right requires the development of a content marketing plan. A well thought out plan is essential to effective communication with your target audience and gaining a higher return on marketing investment. There is much more to it than simply publishing content and reaping the rewards, and here we recommend a 5-step process to get you on your way.