Tag Archives: content marketing

An Introduction to Content Marketing

Paul Dobinson

Posted on: November 12, 2014

Posted by: Paul Dobinson

Categories: Copywriting, Digital Culture, Marketing Budget and tagged , , , , ,

Marketing used to be much simpler. There were print publications, posters, newspapers, TV or radio (if your budget allowed), mailshots and, well, that was pretty much it. Over time, it has grown to include more and more media channels, creating a mix that can be overwhelming, at times, for the advertiser.


The digital marketing sphere includes banner ads, websites, online articles, social media, blogs, email, advertorials and more, and the list continues to grow. Web users are becoming increasingly web savvy, leading to an increased need for thoughtful, engaging tactics.
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10 Ways To Get Your Blog Posts To Go Viral

Kristen Scott

Posted on: October 21, 2014

Posted by: Kristen Scott

Categories: Development and tagged , , , , , , , , , ,

Wondering whether it’s even possible to go viral without a million dollar budget? It most certainly is. While having quality content is one thing, you have to put in a little bit of work to make it go. Most of the time, if not all of the time, this means that you have to place it in front of readers’ eyes in order to be found through all the noise. Below are 10 ways to get your blog posts to go viral.

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The Top 5 SEO Don’ts: Part 1

SEO, or search engine optimization, is key to getting found online in 2014. As a business owner, however, it can be difficult to separate the good advice from the not-so-good when it comes to following the parameters set by large search engines like Google. Avoiding the following 5 don’ts is key to implementing a strategy that gets results.
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Adapting To The New SEO

Charles Doyle

Posted on: September 6, 2013

Posted by: Charles Doyle

Categories: Copywriting, SEO Content Strategy, Social Management and tagged , , , , , ,

Screen Shot 2013-09-06 at 8.47.07 AM
Any business owner who closely monitors their website traffic will know that 2012-2013 has been a game-changing period for the SEO industry. An infamous algorithm update to Google’s main search engine in April 2012 cause thousands upon thousands of businesses to lose their prominent rankings as a result of the tech giant’s crackdown on what they perceived to be shady traffic-driving practices. As if that wasn’t enough, May 2013 saw a second version of this update released, catching many businesses off guard and producing almost the same results en masse. Welcome to the new SEO.

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