Tag Archives: adwords

3 Reasons To Start A Google AdWords Pay-Per-Click Campaign

Charles Doyle

Posted on: March 25, 2014

Posted by: Charles Doyle

Categories: Marketing Budget and tagged , , , , , , ,

While YaBlog has spent a lot of time focusing on pay-per-click (P.P.C.) for Facebook, it’s important to understand the benefits of the same advertising format in a Search Engine Marketing (S.E.M.) capacity. Though the two platforms share the base concept of performance-based billing, they’re different enough in targeting and execution that a compare-and-contrast is warranted when deciding how to best drive traffic to your website. This is mind, I’ll now outline three reasons why you may want to start a Google AdWords S.E.M. campaign today:
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