Marketing used to be much simpler. There were print publications, posters, newspapers, TV or radio (if your budget allowed), mailshots and, well, that was pretty much it. Over time, it has grown to include more and more media channels, creating a mix that can be overwhelming, at times, for the advertiser.
The digital marketing sphere includes banner ads, websites, online articles, social media, blogs, email, advertorials and more, and the list continues to grow. Web users are becoming increasingly web savvy, leading to an increased need for thoughtful, engaging tactics.
SnapChat, the photo messaging app currently taking the world by storm, is one of the newest social media platforms to have skyrocketed into extreme popularity in a relatively short time. Having recently rolled out it’s first set of paid advertisements, it’s marketing potential has piqued our curiosity here at YaBlog, and as one who has the app and quite enjoys it on a personal level, I’ll now speculate on three possible ways that they could creatively harness their advertising potential:
Posted on: August 26, 2014
Posted by: Chelsea Oliver
Categories: Digital Culture
, Marketing Budget
and tagged ads
, business advertising
, native advertising
, native advertising definition
, paid media
, small business
, what is native advertising
Native advertising is growing in popularity and small business owners everywhere need to understand what it is and why it’s beneficial. It is defined by ShareThrough as “a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.” To expand on this, native ads match the visual appearance of the content they are placed in, thus looking and feeling natural. They function naturally and are consistent in behaviour with the native user experience.
If you’ve recently launched a small business, chances are you’re looking into affordable and effective advertising options. Working with a limited budget, what is the best way to reach current and potential customers in 2013. Today’s consumers spend countless hours surfing the Web, and online advertising is both effective and budget-friendly. It’s up to you to take advantage of the marketing tactics available to establish your company and develop relationships with users. Pay-per-click campaigns, local listings and guest blogging are a few of the good advertising techniques available for small businesses online.