An infographic is, quite simply, a visual representation of data. Combining images with text is the most effective way to relay ideas without all the heavy reading. A good one can be worth a thousand words.Studies have found that 90% of information transmitted to the brain is visual. High-quality infographics are 30 times more likely to be read and responded to than text articles. What’s more, infographics actually help increase Search Engine Optimization (SEO), which increases website traffic. So we’d say it’s worth it to find out how affective yours have been and how it can be improved.
Creating a successful infographic requires just as much dedication as a written blog post though it is not difficult and it is not the exclusive domain of the tech savvy. Happily, drag and drop software has been developed that does much of the work for you. We’re partial to Pikto Chart and Infogr. They offer cool, free designs to start you off, complete with tutorials on how to use them. Both resources work on a premium model and upgrading is optional.
Although it’s easy to add the information, it’s important to note that a good infographic doesn’t create itself. Solid work is required in order for your creation to benefit your business and reach a broad audience. The following 5 tips are essential to crafting an infographic that goes viral.
Choose an Interesting Topic and Catchy Title
When picking a topic, avoid turning away readers with the same old facts and ideas. Aim to surprise them with new or unexpected facts and present your information from an angle that hasn’t been seen before. Don’t be afraid to add humour into the mix – it’s a great way to add personality and audiences typically enjoy it.
Diversify Your Sources and Statistics
Create a file or Pinterest account to save a variety of quotes and amazing facts from a range of sources. Jot down facts that stand out and attract your attention – be sure to add in some of your own ideas and mark them as original. Use a combination of verified statistics and unique ideas to create something that hasn’t yet been seen.
Promote, Promote, Promote!
If you want your infographic to go viral, you have to work for it. Maximize your social sharing by being strategic with Facebook posting – the more you post in a day, the more the algorithm filters you off the feed and no one will see what you have to say. Noon is the best time to post, expect most people to be on their lunch breaks at this time. In terms of twitter, try using Click to Tweet to make it easier for Web users to share your work in one click. Lastly, don’t forget to include a link back to your website, it’s all about connection.
Don’t Overload It
Resist the urge to include facts just because you have them. Choose only the most meaningful data that you feel will encourage your audience to take action. Ask yourself if you would be moved by what’s in front of you. If not, it’s likely that your readers will feel the same way and bypass you.
Notify Websites and Blogs
It’s a good idea to have an outreach plan. Keeping your target audience in mind, build relationships with like-minded bloggers and websites related to your chosen topic. Reach out to as many people as possible to spread the word about your fantastic new infographic – it may get you featured!
The successful infographic, a clever piece of combined art and data, is a concise and effective communication tool. If the content is meaningful and unique and it is a collation of data that has never before been seen together, if it is concise and convenient to read and you put the hard work in to push it out, it is far more likely to go viral than a straight copy presentation.