Everyone understands that the blog in itself is a voice. It is a medium by which people are heard; they can complain, praise and even educate. Today, personal blogs are trusted as sources for valuable information. They have become so widely read that citation rules are being applied.
Can that same success transfer to a business blog? The answer is ‘Yes’.
A business blog lets potential customers familiarize themselves with your business in a way that 140-character twitter posts are unable to do. We’re not saying substitute one for the other, but certainly don’t shy away from adding it to the mix.
With a good strategy, you’ll find the return on investment will be an inexpensive and extremely effective tool that will reinforce the image of your brand. It will become a subtle way to let customers know that you understand their needs and are knowledgeable in your industry.
1. A business blog establishes trust with current and potential customers
A blog can be a useful space to give away free but valuable information, such as useful tips, advice, and thought-provoking ideas. It is also a free ticket to be honest, which customers tend to appreciate and share. A business blog could be exactly what you need to add credibility to sales. Be sure to include a call to action (i.e. a free ebook or a follow-up question) in every post in order to encourage engagement from your readers. (technically marketing, 2013)
2. A business blog establishes a stronger internet presence than your website alone
“One of the benefits of maintaining a blog is that it gives your business more online visibility. Being found on the Internet is an important part of helping businesses thrive today. A blog will help your business show up in search results when people are doing a search for products or services related to your business.” (The Blogger’s Bulletin, 2014)
3. A business blog gives your company a human voice and builds a community
A blog builds community by allowing people to engage with the content. When people can like, share, and comment, they inevitably feel that they are having more of a conversation with you and your colleagues, which let’s them know you value their opinion or are genuinely concerned about any difficulties they may be having. Consider posting at least once a week and invite guest bloggers to write for you to keep stimulating perspective. (Heidi Cohen, 2014)
4. A business blog can enrich your social media marketing interaction
Blogs, when complimented with other social media like Facebook, twitter, and LinkedIn, can be spread surprisingly quickly. Use Youtube videos within your blog posts and be sure to link to all of your accounts to further your reach. (the Hub, 2013)
Creating a business blog means creating a voice for your business. It establishes you as an industry leader and adds value to your brand. Opening the conversation up for comment means that you care about your customers’ thoughts and opinions. See Best Practices for Blog Promotion in 2014 for more tips on bringing your blog up-to-date. The answer is ‘yes’, your business should definitely start blogging, today.
What do you need to get started on your blog?
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