Communication: Your Social Media Manager’s Secret Weapon

Charles Doyle | January 13, 2015

In the past several months, we here at Yabsta have been experiencing a boom of new clients for ongoing social media management, with a vast majority opting for Facebook over any other platform. As one almost solely dedicated to maintaining client accounts, I’ve noticed that the increased workload has come with certain hurdles. In particular, it’s made me realize that the more pages I manage, the more crucial client communication becomes overall across my portfolio. The up-to-the-minute nature of the job demands time for last-minute post research, as well as to liaise with the client to confirm that what you’re posting is reflective of what/how they want to promote themselves.


Understandably, it can be difficult for clients to find a regular slot of time to meet and discuss their page. While some are happy to meet on a bi-weekly or monthly basis, the majority of them opt for a hands-off approach. In some cases, I’ll go for months and months without hearing a peep from certain clients, them trusting me to post content that I feel best represents their interests. This can be challenging at times, but it’s doable.

The point I want to drive home is that as a client, you stand to get tremendously more value from your social media contract if you make the effort to reach out to your manager on a semi-regular basis. Granted, the reason most people outsource their SM in the first place is because they simply don’t have the time to do it themselves, but the impact of even a 15-minute meeting can be quite impressive and have implications that last for months.

Let’s say, for example, that your business has several upcoming promotions over an imminent 6-month period. If you have the promotional material at hand, you and your SM manager can iron out the full posting schedule in one meeting, saving you both time and giving the manager the means to find supplementary content that could help your offer(s) “pop” even more.

Additionally, and perhaps more importantly, the more one-on-one time you spend with your SM manager, the better he/she will be able to understand you as a person and business owner, thus leading to clearer messaging being delivered on your behalf. In our digital world, the human connection still remains the most powerful tool in your social media marketing arsenal.



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