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+44(0) 1 444 441010

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Yab News

Web design services area:

January 4th, 2012

• Web design Jersey, Channel Islands
• Web design Guernsey, Channel Islands
• Web design Isle of man
• Web design Cayman Islands
• Web design London
• Web design Sussex, including:
Website design in Brighton, Burgess Hill, Eastbourne, East Grinstead, Chichester, Crawley, Gatwick, Haywards Heath, Horley, Horsham, Worthing.
• Web design Surrey, Including:
Website design in Banstead, Camberley, Caterham, Chertsey, Chobham, Cobham, Croydon, Dorking, Epsom, Esher, Farnham Guildford, Redhill, Reigate, Staines, Weybridge, Woking.

Call Yabstadigital now on 01444 441010 for a free web design consultation.

Need Web design in Guernsey & Jersey?

October 26th, 2011

Designing a website takes time and technical skill and most business owners have neither. Because of that, most business owners must hire a professional web designer to help them build an effective website. Anyone who’s experienced that knows that it can be difficult to find the right web designer.

The list of bad experiences is endless…Shoddy work, unprofessional designers, missed deadlines…etc.and so if you’re getting ready to hire a web designer you may well be terrified by the horror stories you’ve heard from friends and associates.

The good news is that by following a few simple steps,you can avoid many of the problems others experience when finding a web designer.

Step 1: Know your goals

If you don’t know what you want to get out of your website design project, how is a web designer going to meet your expectations? Start of by funderstanding what you want your new website accomplish for your business. Do you need a more professional looking brand? user-friendly shopping cart? improved conversion rates? The more time you know your goals and provide good to your designer, the better they’ll be able to create a website that will help you meet your goals.

Step 2: Have a realistic budget

The fact that your son/daughter/cousin may be willing to design your website for £200 doesn’t mean that any professional web dsigner should be expected to do the same. A true professional usually has years of web design tuition under their belt, along with real-world experience that enables them to deliver results that an amateur won’t. So what is a realistic budget? Unfortunately, there is no one-size-fits-all answer, but Yabsta Digital creates custom websites from £550 and prices go up from there depending on what’s required in our client’s website. I’ve also seen websites priced as high as £70,000 when working with Fortune 500 companies, there is a pretty wide price range.

Remember, you pay for a professional to physically design, code and test your website as well as their knowledge of how to go about achieving your online goals. And that knowledge is priceless.

Step 3: Keep your deadline realistic

Designing a website takes time.

It involves the initial consultation, where your designer will take time to lfind out about your companies, goals, challenges, competitors, etc., followed by a large amount of time working out how to achieve your online goals. Research and planning can often take a full day or more before any website building has taken place.
Then there is the initial Home Page Proof, which is will illustrate how your new website will look. This is where you can request any changes, and once finalised, your designer will begin coding your website which could take anywhere from a few days, weeks or longer.

Once the coding is complete, it has to be tested it in multiple web browsers to make sure it displays and functions properly all environments.

A basic website can normally be completed in about 30 days, but the more complex and the more pages it has, the longer it will take.

Please account for time to do the actual work, communication to and fro, technical delays, etc.

Step 4: Choose a designer that can align with your core principles

If you need a website for your Car Dealership, it’s probably best to steer clear of the web designer who believes that all cars are the scurge of the planet, this is simply because if you aren’t going to see eye-to-eye on most things so you won’t work well together. When your designer shares your belief structure, you’ll just work better together and enjoy a much smoother design process.

Step 5: Review their porfolio

A web designer’s portfolio will say more about their work that anything they could ever tell you. Carefully review websites they’ve designed and view any testimonials they may have.

Step 6: Talk to their previous clients

Any decent web designer should be willing to provide you with a list of testimonials or previous clients who you can ask about their work.

Find out what they thought about the process, were deadlines met, was communication good, or if there were there any nasty surprises in costs and, of course, were they happy with the final results?

To speak with one of our professional website consultants, Please call Yabsta Digital on 01444441010

Guernsey Web Design

October 26th, 2011

Google Made web design More Important Than Ever!
Just having a website used to mean that you were at the cutting edge of technology. People didn’t really know what use their websites for, so, often they just created an online-equivalent of a brochure.

Visitors became became fed up with pointless intros and self-centered “about us” video introductions, and hopped from one poor website to another trying to find one that provided some shred of value.

Thankfully, things have generally improved. More people understand the need of a professionally designed website because it helps to increase the time a visitor stays on your site, and conversions, thereby creating more money. Things have been slowly improving and website design has become more of a science for the professional designer with plenty of statistical information to back up our decisions.

But most people’s primary focus is usually on traffic i.e. PPC or organic SEO traffic. Often thinking “the more visitors to my website will make up for any shortcomings on my website.”

Things have changed now because instead of deciding whether they’ll click through to your site based only on the title and a small piece of information right below, search engine users can now see a preview of your web page whilst still remaining in the search results.

I believe this will dramatically change the current ranking/traffic on Google. In the past, most traffic would have visited one of the first few results (positions 1-3 receiving the majority of traffic) but now that visitors web pages can be viewed without ever leaving the search results. People will be more inclined to see what everyone else has to offer. If you have an uninteresting, dated website, expect to be passed over.

regularly review your search traffic. If you start to see a sudden and steady drop, your website may need to be redesigned to recapture visitors who are passing you by.

For a quote on website design in Guernsey or website design in Jersey please call our professional website design consultants on 01444 441010.

Yabsta will give you a FREE new iPad…

September 19th, 2011

Yabsta is always looking for new projects to work upon and add to our collection of satisfied customers. Finding new clients from personal recommendations is a great way to win business, and so, we are offering you the chance to be rewarded for helping us.

We will give you a spanking new Ipad, or the equivalent in monetary value, for a business referral if it converts to business worth 5k or more (within a 6 month period). There is no limit to the number of iPads we’ll give you so the more referrals you provide, the more iPads (or money) you could own!

Call Yabsta digital today!

We provide web design and SEO services for local businesses in Jersey, Channel Islands, Guernsey Channel Islands, Isle of Man, Uk Mainland, Cayman, Bermuda and the Caribbean.

 

 

 

Guernsey Web design

September 19th, 2011

Yabsta is a leading web design and search engine marketing company servicing clients in the Channel Islands, Isle of man, Caribbean and the UK mainland. Yabsta has many years experience in web design and SEO and this, combined with our company infrastructure, ensures that the websites we design, develop and optimise for our clients exceed their expectations. We also know that you, as a client, need excellent communication. This is a priority for us as well, and we will continue to provide a professional, personalised service with all the services we offer.

Whatever your Digital marketing requirements – A bespoke website, with free hosting, free Elite listing, or, a dynamic eCommerce site – Give one of our friendly business development managers a call on Tel:01444 441010 or fill out our enquiry form www.yabstadigital.com/contact

 

 

Web design Guernsey

September 13th, 2011

With Yabsta.gg in full swing its great to see customers leaping at the chance to get a great internet presence in Guernsey. Yabsta is committed to providing great value to its customers and currently, in September, we are giving away a free Elite listing with every Guernsey website, so, right from the start your website will get interested, relevant traffic!

If you are a business in Guernsey, Jersey, Isle of Man or Uk and you want a great value website working for your business, why not call our sales office for a free, no obligation consultation.

Web design and Search engine optimisation bringing results for your business. That’s Yabsta.

SEO Brighton, Sussex

August 6th, 2011
The first thing to bear in mind with your SEO strategy, is the keyword research.
Without this simple step it would be like trying to mine for gold without even knowing where to dig - you would be just wasting your time. Don’t  give that advantage to your competition.
So, in order to get started get…
1). Find the profitable keywords.
That’s your goal, because with them your chances of making a lot of money grow exponentially.
So now your probably  thinking…How can I find them?
You should know 2-word phrases are mainly keyed into Google so you need to focus on these keywords in your market. They are more targeted and that means prospects are searching for something specific.
In other words they are looking for a specific product or service, instead of just generally browsing.
Generalized keywords are generally made by users searching for information. These people are not buyers therefor it is not a good idea to use them.
Remember that you want buyers, not searchers. Always keep this in mind when optimizing your website.
Always go for specific keyword phrases that relate to a product, service, problem or cure – and use ones that convert into money!
SEO is very time consuming and needs to be done right. Yabsta Digital can take this responsibility from you so you can focus on running your business. We will manage your complete SEO campaign and guarantee you page one placement on Google or  give you your money back.
If your interested in a quote on specific keyword phrases, please contact us by going to our contact page on this website.

When should I SEO my website for the Olympics 2011?

July 19th, 2011

2012 Olympics SEO preparation should begin right now for your business!

If you run a business and wish to capitalise on  the 2012 London Olympics with your SEO campaign, now is the right time to start.

Competition will undoubtedly become ferocious leading up to the big event and it makes sense to jump in and get an early advantage.

SEO is a very viable way of marketing your business on the major search engines. Firms like Qantas, Virgin Atlantic and Marks and Spencer took advantage of SEO leading up to the world Cup 2010 and noticed a large increase in search volumes. The same could happen for your business in the 2012 Olympics if you start to make SEO preparation now.

Yabtsa Digital provides a professional SEO service to London businesses as well as national firms in the UK. If you would like to know how we can help with your Olympic SEO campaign please don’t hesitate to contact us on +44(0) 203 3014739 or use our contact form. One of our consultants will be happy to speak with you.

 

How important is SEO?

July 19th, 2011
SEO is so powerful that can make or break your online business.
If you think that’s an exaggeration, then think again. Just speak to any of the top marketing experts and they will tell you how important SEO really is.
Simply put, targeted  traffic is the lifeblood of any online business. And the more free traffic you can attract, the more conversions you will make.
The truth is that paying for traffic is no longer viable for many people as it can eat into marketing budgets at a high pace and can test your patience trying
many different ads discovering which ones work. However, understanding how to make some small tweaks to your SEO strategy can boost your website to the top of the major search engines.
Having that kind of exposure in your marketplace means you can compete with the big competition.
You can gain a huge market share without spending thousands of dollars to acquire those prospects.
Not only that, but it is a well known fact that people coming to your website from organic search results are more likely to stick around longer, sign up to your mailing list and buy more products.
All of these things mean that you need to pay attention to your SEO strategy and constantly improve your listings.
Yabsta Digital can provide your business with professional website SEO analysis. We can advise how to make your website more search engine friendly, or we can build and design you a website that search engines will adore. In addition, we also provide off-site SEO for your existing or new web site that will propel you to the first page of the search engines.
If you are interested in discovering what Yabsta SEO can do for your business or would like a free no obligation quote for SEO services, please go to our contact page and get in touch. We look forward to hearing from you.

Search Engine optimisation (SEO) Techniques

July 18th, 2011

At Yabsta we always try to reevaluate our SEO techniques and skills.

SEO is an industry where we have to learn new skills quickly otherwise we could soon get left behind. This article mainly focuses on the art of link building and we have plenty more techniques to discuss, however, we would love to hear your suggestions as well. Please Comment below with anything you think could help an SEO campaign, we welcome your comments.

1. Directory Links

It’s worth reevaluating this subject regularly. As google  updates and changes its search algorithms there is always the chance that new updates could lessen the importance of these recourses.

Certain directories definitely have more punch when it comes to aiding SEO (like DMOZ) and some directories are virtually useless so it is important to view each one on a case by case basis. Build your own database of good link directories, that way you won’t need to re-do your research with every link building task.

2. Blog Commenting

Very time consuming and probably one of the most underused SEO techniques. This technique involves you read a blog commenting on your industry, make a comment of your own and apply a link to your site.

Make sure the site gets updated regularly.

3. Article Links

Google and the other major search engines love to see content that is regularly updated with quality content. This is why article links are so useful. From our experience a link that is accompanied with high quality content will be viewed more favourably by search engines as opposed to a stand alone link.

Always consider the authority of a domain, the categories you post your article, and always use original content – Google dislikes duplicate content.

Be aware of content farms as very often they do not help your SEO campaign at all.

4. Internal Linking


Internal linking helps search engines navigate your site and pass through all the great keywords etc. that populate your site. The strongest links tend to be from the homepage as they will be given a higher page rank than those buried further within your site, however, don’t link every page from your homepage, try to link the most important ones as it will help give them more authority and consequently have a higher page rank.

 

Yabsta Digital has many SEO clients in and around Brighton, Sussex and the UK. We also provide SEO to businesses in Jersey and Guernsey in the Channel Islands. if you would like to see some samples of the work we have done or view some of our web design work, please visit the portfolio page on this site. if you would like to add content to this blog or use Yabsta SEO services please don’t hesitate to contact us.

SEO Brighton, UK

SEO London, UK

SEO Jersey.

SEO Guernsey.

SEO Isle of Man.