Use Google News

Let’s say, for example, that you manage the Facebook page for a real estate agency in the Cayman Islands. Since you typically want the posts on a given page to be a mix of direct self-promotions and indirect industry-related information, it makes sense to search for recent, relevant news articles that speak to the theme of your page. This in mind, it makes sense to type in “Cayman real estate” (or related keywords) into the Google News search bar and pore through the articles that come up to find the one that best suits the tone of your business’s “voice” on Facebook.

Speak Casually

When under a time constraint, it’s easier and more effective to write under a casual posting “voice” than to confine yourself to rigidity. The nature of Social is somewhat relaxed compared to traditional media, and you can get away with making posts that are more freestyle in nature. This is not to say that you should ignore the tenets of good grammar and punctuation for the sake of appearing casual, but when you can find the magic sweet spot between “professional” and “laid back”, your posts are likely to attract more engagement.

Keep An Emergency List Of Post Ideas

Let’s be honest: some days you’re just not as sharp as others (lack of coffee etc.). For times like these, it’s a good idea to have a backup list of pre-prepared post ideas to keep your business page fresh and relevant. Though these planned posts are more likely to be non-topical, it’s better to post something useful, even if old, than nothing at all. It’s very noticeable to the public when a business page loses momentum, and looks very unprofessional when someone comes to your page and sees that you haven’t posted in months. With a little bit of research and forward planning, you can avoid the need to deal with this, and always have an extra one in the chamber.

Image Credit:  Massimo Barbieri (Flickr)