Pay  per Click management Service
As a digital marketing agency, Yabsta understands the importance of high rankings on search engines and we offer pay per click (PPC) management service to all our customers to maximize their exposure and potential on the internet.

What is Pay Per Click – PPC?
Pay Per Click is also known as Pay Per placement, Pay Per ranking, cost per click or Pay per position. It is an advertising tool that provides businesses the ability to list their websites at the top of search engine results by usingspecific keywords describing their product or service. The process works via bidding–a combination of higher bids, and the amount of clicks an ad receives (click through rate) will increase the ranking position of an ad. (quality score). Quality score can radically improve the performance of a PPC campaign. The higher an ad is ranked, the more clicks it will receive. It is important to maintain or, better yet, improve the ads’ quality score.

This is because when ads’ receive higher click through rate, their ranking increases but the cost per click stays the same. Therefor you will pay less per click. The click through rate also shows the relevancy of an ad to a keywords or search terms.
An advertiser only pays when a user clicks on their listing and connects to their site (click through). I.e. Advertisers only pay for traffic to their site.

Why use Pay Per Click – PPC?

• Pay Per Click is immediate. Your ads can appear as soon as an active PPC campaign has bee put into action.
• Pay per click campaigns are very manageable – Customers control how much they wish to spend each day and they can change a campaigns focus can be changed instantly.
• Advetisers can clearly track the effectiveness and spend on a campaign.

Why use Yabsta for your Pay Per Click management?
Our Pay Per Click management ethos starts by getting to understand your business, ideas, and goals. We also need to know your budget for the pay per click campaign. We provide you with monitoring and reporting and work closely with you so that you are always understanding and aware of your advertising campaigns status. We will always work on improving your campaigns but consistentlymaking certain they meet your business needs and goals. We also always ensure that the campaign keywords used are focused at your target customer, ensuring that your web site gets visited by the correct customer demographic.

Yabsta will achieve the results you need to succeed
Correct management of a Pay per Click campaign is incredibly time consuming and many businesses do not have the resources to do this alone. Using our technical expertise will greatly benefit your business:

• We willfine-tune your keywords ensuring your PPC campaign is economic and efficient.
• We will monitor your ads and determine which ones provide a good return on investment (ROI) and which do not. This will allow you to invest on effective ads Only.

If you already have a PPC account then hand it over to us to manage and restructure so that we can work on making your campaign low cost with a high return. We will deal with this much the same as if we had created the account from scratch; undertaking research, deducing data, identifying goals, running campaigns and actively managing the account. We will do our most to keep it in line with your business approach while trying to maximize traffic to your site.

If you would like to speak with a Pay per click consultant and get the traffic you want visiting to your site please don’t hesitate to contact us.